Last week, we made a post showing off the new trailer for The Chaser’s Voyage and it’s a video I’m personally very proud of. To make it, I went back to the basics to learn more about video editing and, specifically, more about how to make good trailers.
First, let me go over some of the follies I think I made during our last trailers. I’m okay with admitting that they weren’t the best trailers, or even “good” game trailers, because I’m still learning this whole process. Trust me, when I started making this game with Cameron, I had no idea about all the things I’d have to learn and do for marketing purposes.
Do not be mistaken though, I am proud of those older trailers. I think editing and style wise they are pretty good. Our reveal trailer is pretty boring visually, but there are hints of something stylish buried beneath an understandably amateurish composition. Our steam trailer, I like to think, has a lot more flair with trailer unique animations and swooshing character introductions, but it was flair in the wrong direction. Seeing hypothetical people’s perspectives can be really rough. I’ve spent so much time with Edwin, Tai, Nila, and Wolfe, that I forget that most people don’t know how awesome they are. Still, this trailer came about after I redid our entire user interface, meaning my skills in GIMP were still burgeoning.
Our early access trailer wasn’t actually meant to be our “big trailer.” It was meant to be a smaller trailer that used the flashier steam trailer as a supplement. You can actually tell though that some of the problems with our marketing strategy were starting to be addressed. Less emphasis on the characters nobody knows about and an attempt to better communicate the mechanics of the game. Still, more often than not, audiences did not seem to see what made our game unique and why it was fun. Your advertisements are often the first time people encounter your game, especially in the wild, so making a good first impression that catches people’s attention is absolutely essential.
As I detailed a couple months ago, for this new video, I went back to the basics and scoured the internet for resources to learn how to make a better game trailer. Luckily, professional game trailer editor Derek Lieu has many videos and articles all about the art form. There’s still so much more to learn and do, but for anyone who wants to learn how to make a trailer on their own, I couldn’t recommend Derek’s stuff more.
For our newest trailer, there’s a few key things I experimented with. The first was zooming in to block off the UI. Unlike many other games, our game is VERY UI dependent. How you interact with the UI is how you play the game, so turning it off completely was just not going to happen. For a long time, I was worried that zooming in so much to completely block off the UI would make the game look not as crisp and that might leave a bad impression, but after some tests, I found that it actually looked really great at 1080p. So with that fear assuaged, I used a lot of zoomed in footage to better get across the daring space adventurer vibe without worrying about the UI detracting at all from that. It also made the beginning of the trailer feel much more dynamic.
I also learned how to do picture-in-picture in order to better highlight certain elements (and by that I mean the power management mechanics). This actually allowed me to still show off our characters a bit by connecting them to the primary mechanics. A little pip shows which system is going up, a banner says what action the player will get to do, and the character lets the audience associate the system with the character.
Sound mixing and balancing was also a big focus this time on the trailer. I made sure that every cut was on some sort of beat and that the music was properly balanced to emphasize the voices when they were talking, but to also emphasize the music when nobody was talking. Which is important because our music is still incredible. These are all things I learned from Derek’s videos and articles.
Lastly, it was just making sure we showed off everything we’ve done since the last trailer and this one. Showing off cutscenes, using our new Steam thumbnail art, and even using new character art for the villain of the game, that we showed off as a wallpaper a while back. We also were able to include our player death stops for a very dramatic and suspenseful ending.
The results were a better trailer. One that I think really shows off what we love about The Chaser’s Voyage and will hopefully be the reason everyone else loves it too. It was totally a lot of work, but it goes to show you that as long as you’re willing to put in the work, check your ego at the door, and always be trying and doing, you can go from a know-nothing novice to a knows-a-little-bit novice like me.
For more updates on The Chaser’s Voyage, be sure to check back on our blog, follow us on Twitter, or join our Discord! If you wish to play The Chaser’s Voyage, you can buy it while we’re in Early Access on Steam:
